New Logo, Same All Saints, Right On!
Dear Friends,
Last Sunday, I’m sure that you noticed that we used our new logo on the worship bulletin. I wanted to take a few minutes to talk about why we developed a new logo, the process we used, and the things we love about it.
But, before I get into that, I want to clarify something: the beautiful sketch by Bob Boardman, which has been used on our bulletin for years, isn’t going anywhere! I absolutely love it and, like so many of you, I’d be sad if it went away. Instead, we’ll use the new logo on the bulletin for this season and bring back the sketch cover in the near future.
Now, I want to share why we developed the new logo, the process we used, and what we love about it. The conversation about a redesign of the logo began with a Vestry discussion about our need to update our signage around the campus. As many of you have noted, the signage needs some TLC. However, we wanted to ensure the update felt cohesive. So, the Architecture and Aesthetics Committee of the Vestry decided the best idea was to undertake a process to update our logo before we started working on signage.
The committee identified a local firm, Sage Creative, to assist us in the work. Sage did extensive research into our history, identity, culture, and values. From there, with some tweaks from our committee, they developed a logo and visual identity that we believed captured so much of All Saints.
The front of the church is immediately recognizable. I remember the first time I drove on campus—well before you all knew who I was. It was actually in March of 2023. I knew I was interested in applying to All Saints, but you all weren’t quite accepting names yet. But, I’d come home for the River Run that year, and Rachelle and I decided to drive on campus. Just in case God decided to call us here. All I can say is that the front of the building felt like a welcoming embrace. When I saw this logo the first time, I felt that same embrace.
Over the structure of the building, you can see the outline of our amazing Creation Window. I know I’m not alone in feeling like that window is so important to my worship every Sunday, and during the week as I go into the church for times of quiet prayer and reflection. It is a gorgeous, Trinitarian masterpiece, and we were overjoyed to see it framing our new logo.
Finally, you’ll notice the beams of light emanating from the church. In this, the logo is reminding us that we are sent from this place, to bring the light of the gospel to the world around us. And not only that, we are called to invite others to this place, so that they might know the light of Christ in this community. The logo calls us to the holy work of evangelism—to tell the story of God’s love to those who desperately need to hear it.
You won’t be surprised to know that not everyone has come immediately to love our new logo. As with all things like this, the opinions are bound to be mixed. If you are not enthused, I hope you’ll give it some time and see if it grows on you.
We are called to an amazing thing, as All Saints. We’re called, first, to be disciples of the Risen Jesus. But we never follow Jesus alone. We are connected to the saints—at all times and in all places—who’ve gone before. But it’s not just those saints far and wide. We are also called to be the continuation of the disciples who’ve worshiped in this neighborhood since 1885.
Our call is the same call as theirs—to proclaim the good news. Our message is the same message as theirs—as all those disciples, all those saints who’ve gone before: Christ is risen, and we belong to him. Right on!
Grace and Peace,
Fr. Quinn+
